hey bottles
LEGO®
How do you tell people that The LEGO® Group had started making prototype bricks using recycled plastic bottles?
You don’t. You tell bottles.
Winner | Corporate Communications | PR Week Awards 2022
Bottles were also invited to hear from others of their kind living happy new lives as bricks…
And take a tour of our lab to see where and how they’ll be transformed…
Made with Pouline Atencio and Shelly Kaur. Directed by Federica Intelisano through Highly Unlikely.