the magic taste

coca-cola

In a campaign that was all about promoting how iconic the taste of Coke is, we ended up managing to change their logo for the first time in 115 years.

These are the animations that ran on the big screen at Piccadilly Circus…

We also made two telly ads as part of the campaign than ran a year apart.

One leveraged Coke as being iconic enough to transport you to memories of the taste, like Proust, except with the addition of a six-foot tongue which some people liked and some people really did not like…

The other showed a tongue being as in love with the taste of Coke Zero as it is with the Original…

Made with Matt Callaby under Flo Heiss. Logo design development by Kyle Ellis. Big tongue ad directed by Ernest Desumbila at Iconoclast, the 2D animation was directed by Alex Grigg at Blinkink.