boxheads
bud light
Bud Light said we had to put the players on the packaging for EURO 2020.
We did. Might’ve taken it a step too far though.
We also got stupid with the campaign line, redesigned the tins/bottles and put ‘it’s coming home’ in latin in Bud Light’s crest.
“The horror. The horror...”
“Delightfully silly... some much-needed humour.”
“I’m not putting that thing on my head.”
Made with Matt Callaby under Mark Shanley and Paddy Treacy until we left W+K, then it was delivered by Joe Bruce and Albert Pukies